Why You Can’t Underestimate User Experience in Your Mobile App

With the rapid rise of phone and tablet use, the creation of a great mobile app has become essential. Your company doesn’t just need a mobile app to stay connected and competitive though … you need a mobile app that provides a great user experience.

Far too many companies release apps without ensuring the apps are as user-friendly as they need to be. If your app offers a poor user experience, this could be worse than having no app at all. It’s vital you don’t underestimate the experience that users of your app have. Keep the following tips in mind.

A bad experience, especially from the start, can result in fewer people adopting the app.

When users download your app, they’re likely to form a lasting impression of it as soon as they begin using it. If they get frustrated or don’t find the app has value, they could delete it or simply ignore it. Even if you make positive changes to improve the interface going forward, early adopters may not be willing to give the app another go once you’ve worked out the kinks. Not only that, but bad initial reviews could discourage others from ever downloading the app and giving it a chance.

Users spend tons of time on apps.

If your app is well designed, gets good reviews and is user friendly, this can help increase consumer awareness of your brand and consumer interaction with your brand.

Your app can give you a direct line to communicate with consumers.

If your app is designed to please users and it functions well, consumers will keep the app on their device and may even allow notifications from your organization.  The ability to send a message directly to a user’s screen means that you can communicate in unprecedented personal ways. This is much more likely to encourage consumers to become loyal customers.

While creating a great user experience is vital to the success of your app, it is also a complicated prospect. Your business not only needs the technology know-how to design and update an app, but you also need to know the principles behind what makes a good user experience.

Work with a Top IT Solutions Provider

Most companies don’t have the knowledge to make the best apps possible and to keep those apps updated. The good news is, you don’t have to handle these tasks yourself. Technology Partners has extensive experience with mobile apps. You can outsource all aspects of app design, creation and updating to us. Contact us today to find out more.


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