Should You Write a Blog to Help Your Job Search

Blogs today have become one of the most popular forms of online communication. Blogs can be simple to create and can help you to build a strong online brand. When you are looking for work in the IT field, starting a blog can allow you to demonstrate to your employer all about your industry knowledge. You can also make connections and expand your professional network by creating a blog which people are interested in visiting and sharing.

There are many advantages to writing a blog, with some of the biggest benefits including:

The creation of your online brand.

More and more employers perform Internet searches when they are considering a candidate. If your blog is the first thing that comes up when a search is conducted, you can control the impression your potential employer gets of you. You are more likely to be successful in an active job search when you have a blog to showcase to potential employers what you know and what you can do. A blog can also be beneficial in a passive job search, as employers may stumble across your blog when looking for IT solutions, and may be prompted to reach out to offer you employment.

The ability to become a thought leader.

When you have a blog, you can share creative and innovative content with your entire professional network and with all interested parties in the IT industry. If your commentary is innovative and your ideas are creative, you can develop a reputation as a thought leader. This should translate to exciting new work opportunities.

The opportunity to create content you’ll share on social media.

Social media is a great way to build connections and expand upon your professional network, but you need to be able to make deeper connections than simply having online friends linked to you. You can generate blog content you share on social media to make a bigger impression and inspire followers to pay closer attention to your feeds.

When you create a blog, you want to be consistent in the quality of the content you provide and in the impression that you make on our audience. Regularly updating your blog, maintaining a professional tone, and commenting on news items of interest to your field can help you to come across as an expert.  Creating a great blog will also allow you to rank more highly on search engines so employers can find you if you’re engaged in a passive job search.

Taking the time to create a blog is just one of many steps you can take that will move your job search up to the next level.  You’ll also want to explore other ways to make connections with top employers in your industry. Working with an IT staffing firm is a great way to tap into a vast professional network of companies who are hiring qualified IT professionals. Give Technology Partners a call today at 877-636-1331 or contact our IT recruiters online to learn more about how we can assist you in finding great work opportunities.


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