Something Extra:
Episode 392: Solving the Human Element in a Fast-Paced Tech World with Mark Haubein

SE_Show-Notes-Jul-13-2026-04-23-38-4018-PM

Step inside the strategy behind modernizing Rawlings Sporting Goods with Mark Haubein, the Senior Vice President of Information Technology, as he shares how he guides an iconic heritage brand through massive digital transformations by focusing on team empowerment and autonomy. He breaks down why up to ninety percent of all project failures stem from communication breakdowns rather than technical glitches, offering practical strategies to ensure true alignment across an organization. Listeners will walk away with his secrets for staying calm under intense pressure, the value of overcoming blind spots through feedback, and why humility is the foundational trait every impactful leader must possess.

Bio: Mark Haubein is the senior IT leader at Rawlings Sporting Goods, responsible for overall IT strategic direction; evaluation, adoption, implementation, and maintenance of technology systems across the enterprise; and building out and building up IT staff to establish a culture of excellence and customer service.

Mark has over 30 years of IT experience from his humble beginnings as a COBOL programmer to more recent top IT leadership roles. He started with Andersen Consulting (later Accenture), before leaving consulting to work at Anheuser-Busch and later at Vi-Jon (now Vivos Holdings). In late 2021 Mark transitioned to the IT leadership role at Rawlings.

Mark earned his Master’s degree in Business Administration from Washington University in St. Louis and his Bachelor’s degree in Finance from the University of Missouri.

Something Extra: "Humility. I think that it's critical. you know, if you don't have that, I think it's really hard to have credibility with your folks."

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