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Episode 368: Leveraging Personalization to Drive True Loyalty with Shep Hyken
Insights Contributor January 22, 2026

Discover how childhood magic shows and a gas station job laid the foundation for a legendary career in customer service and experience. This episode features Shep Hyken, the Chief Amazement Officer at Shepard Presentations, as he breaks down the "I’ll Be Back" philosophy and the distinction between repeat business and true brand loyalty. Gain actionable insights on operationalizing feedback, leading through a crisis, and why the most successful organizations prioritize a "hospitality mentality" to outshine their competition.
Bio: Shep Hyken is a customer service and experience expert, award-winning keynote speaker, researcher, and New York Times and Wall Street Journal bestselling author. He has been quoted in hundreds of publications and is the author of eight books, including his most recent, I’ll Be Back: How to Get Customers to Come Back Again and Again. Shep works with companies and organizations that want to build loyal relationships with their customers and employees.
Something Extra: "I believe that when it comes to creating a great experience in a company, it starts with the leader at the very top."
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