At just 10 years old, Juliette Blake started doodling “cool girls” that would later spark a movement. Now the founder and CEO of Moxies, she joins Lisa to share how her childhood sketches evolved into entrepreneurship and STEM initiatives. Juliette discusses how a moment at her sister’s birthday party revealed alarming early confidence issues in young girls—and how that insight launched a lifelong mission. With last month's launch of Moxies, Juliette is continuing to help girls see what's possible when they feel seen, supported, and inspired. Tune in to learn how purposeful media can inspire girls to thrive in STEM and beyond.
Bio: Juliette Blake is the founder and CEO of Moxies, a safe-by-design, gamified social platform for tween girls to connect, play, and grow. Girls can chat with friends, create unique avatars, and earn rewards—all in a moderated, invite-only environment that fosters creativity, confidence, and digital literacy while building a healthy relationship with technology.
Before Moxies, Juliette founded Miss O and Friends, a media brand for tween and teen girls. What started as a high school hobby grew into a top global platform with investment from Procter & Gamble, and one of the first YouTube Originals series, later hosted on Disney. She built a mission-driven brand empowering girls through leadership, STEAM, and computer science content. She later launched Miss O Cool Girls, which became a leading Web3 brand educating girls on emerging technology.
As a mom of three, Juliette is passionate about creating a safer, healthier, and more equitable digital future for the next generation.
Something Extra: "I would say resilience."
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