Something Extra:
Episode 092: Prioritizing the Value of The Customer with Alex Melvin

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We've all heard the phrase, "the customer is always right," and Alex Melvin, CEO of Rural King, gives it a more meaningful definition. Learn how prioritizing giving value to the customer is the best thing you can for your business.

Bio: As the third-generation CEO of Rural King, America’s Farm and Home Store, Alex Melvin carries with him a legacy and heritage. He started helping at the age of 5 and has come a long way.

Alex's Something Extra: Care and focus on your people; grow them – raise them up.

Links and Mentions:
Rural King
Church Week – Aug 2–15

Credits:
- Lisa Nichols, Host
- Scott Crosby, Executive Producer
- Daniel Williams, Recording Engineer


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