Content marketing is all the rage. If you want to turn all your email efforts and social media presence into effective lead generation, this is a critical step in the process in converting over your potential new clients. A little bit science, a little bit art, creative content pieces that are "edutaining" (and free) prove your worth to everyone person who plugs in a Google search for a service you might offer. Use content marketing to leverage your way into some productive conversations.
I am convinced Technology Partners and their team were able to save Enterprise millions of dollars on hardware upgrades.
Rick Butler, Senior Manager, Database Management of Enterprise Rent-a-Car
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