Big Data refers to extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. Having access to this kind of information can be extremely beneficial in looking at trends and exploring how your users behave with their devices, software, and more. We've seen huge benefits particularly in the medical and healthcare fields with tapping into Big Data trends. Volume, variety, velocity, variability, and veracity are the key components looked at in assessing Big Data and determining how it can be organized and utilized.
By setting the bar for the industry with its unique business model, they have become one of the most respected firms in the IT space.
Rob Reeg, President, Technologies & Operations of MasterCard Worldwide
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