to new target audience
Take the guesswork out of your marketing strategy
Small businesses often face too much guesswork in marketing. TPI’s Marketing Insight Services eliminate that uncertainty with real-time reports and AI-driven recommendations, helping you understand who your customers are, where to reach them, and how to grow smarter and faster.
Build Rich Customer Profiles
Gain a deeper understanding of your customers with detailed profiles that go beyond surface-level data. Combine multiple data sources to reveal key behaviors, preferences, and spending habits, empowering you to tailor your marketing strategies.
Discover New Audiences
Expand your reach by uncovering untapped audiences that align with your ideal customer profile. Our tool identifies similar demographics in your region, pinpointing the best opportunities to grow your customer base with precision.
Grow Into New Markets
Confidently enter new markets armed with insights that guide your strategy. From regional spending patterns to emerging trends, Marketing Insight Services delivers the intel you need to make data-driven decisions and drive sustainable growth.
Your Business, Fueled by Data and AI
Marketing Insight Services offers a unique perspective on your customers and your market, delivering answers to questions you can’t find anywhere else. From uncovering where your customers shop to identifying untapped audience segments, our AI-powered tool provides the clarity you need to move forward with confidence.
Customer Profiles
Understand who your customers are, where they come from, and what drives their purchasing decisions.
Actionable Insights
Transform raw data into real-time recommendations to optimize campaigns and drive business growth.
Predictive Analysis
AI-powered insights to anticipate trends, uncover new opportunities, and make data-driven decisions.
Market Intelligence
Identify new locations with customer behaviors that match your best-performing markets for expansion.
Competitive Insights
See where your customers are coming from and discover overlap opportunities to refine your strategy.
Interactive AI Chat
Ask questions like "Where should I target my next campaign?" and get instant data-driven answers.
Reports & Strategies Designed to Inform Impactful Decisions
Our Marketing Insight Services offer a variety of customizable reports designed to uncover who your customers are, where they’re coming from, and how best to reach them. From geospatial targeting and behavioral analysis to donation trends and lifestyle segmentation, each report is built to inform smarter, more strategic marketing decisions.
Data:
Visitor Analysis
Discover who your customers are, where they come from, and what drives their loyalty. This report reveals behavioral trends, geographic hotspots, and key lifestyle traits—giving you the insights needed to deepen engagement and grow in the right places.
Data:
New Promising Areas
Find your next best customers by targeting areas that match your top-performing markets. This report uncovers regions with similar behaviors, lifestyles, and spending power—so you can expand with confidence and precision.
Strategy:
Marketing Recommendations
Uncover exactly where, how, and with whom to grow. This report translates customer data into guided, easy-to-implement marketing actions, identifying the right channels to capture new customers, the best strategies to deepen loyalty in top-performing areas, and the local partners and tactics needed to unlock promising new markets with confidence.
How does MIS stack up to the competition?
See how TPI's Marketing Insight Services compares to other services that track visitor traffic.
MIS
Placer.ai
SymphonyAI
Resonate
MIS
Placer.ai
SymphonyAI
Resonate
General
The Data
Marketing Strategies
Build stronger customer relationships, discover untapped audiences, and expand into new markets with confidence. Take the first step toward smarter decisions.
Answers Every Business Needs to Know
Marketing Insight Services is an AI-powered marketing assistant that equips you with the knowledge to make smarter decisions and outpace the competition. Get in-depth answers to questions like:
How will visitor traffic change over the next 6 months?
Use predictive AI to forecast visitor growth and spending trends months—or even years—in advance.
Should I plan for more customers during summer or fall?
Identify seasonal peaks and adjust staffing, marketing, and inventory before demand hits.
Which neighborhoods are sending me the most visitors?
Map your customer hotspots by ZIP code to focus campaigns where they’ll deliver the highest impact.
Where should I focus my next local marketing campaign?
Pinpoint rising neighborhoods and emerging audience clusters to target your efforts strategically.
What income and lifestyle segments make up most of my customers?
Build detailed customer profiles using income, lifestyle, and digital activity insights.
Where should I open my next location or target new customers?
Use predictive models to find underserved markets with rising demand.
Are there early signs of a slowdown I should know about?
Spot subtle behavior changes that signal when to pivot marketing, inventory, or outreach strategies.
Are my weekday visitors different from my weekend visitors?
Segment visitor behaviors by daypart to tailor offers, events, and promotions to the right audiences.
Which nearby areas show strong growth and spending potential?
Identify high-potential expansion zones by layering income, housing, and spending data.
What do customers love—or dislike—about my business?
Analyze reviews and social sentiment to uncover what resonates—and what needs improvement.
Is there a common theme in my reviews that I should act on?
Detect patterns in customer feedback to guide service improvements and marketing themes.
What kind of promotion would resonate with my weekend visitors?
Get campaign suggestions that match visitor behavior, demographics, and timing.
How do you attract new visitors while keeping loyal customers engaged?
Defiance Ridge Vineyards wanted to expand its reach and optimize its marketing efforts but needed data-driven insights to guide the way. By leveraging Marketing Insight Services, an AI-powered analytics tool, they uncovered new customer segments, refined their outreach strategy, and enhanced guest experiences—all while staying true to their brand.
Discover how AI-driven insights helped Defiance Ridge Vineyards grow its audience and maximize impact.
A thriving in-store business turns into a powerhouse online
The Pujols Family Foundation had a strong mission, a compelling brand, and years of impact-driven programs. But they wanted to better understand how each event, campaign, and outreach effort contributed to long-term donor engagement and regional growth. Leadership needed a way to cut through assumptions and access real-time, objective data to answer key questions: Are we reaching the right people? Which events drive the most momentum? Where should we go next?
Learn how Marketing Insight Services transformed the way the foundation plans, prioritizes, and allocates resources.
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