Senior Brand Experience Associate

Job Details
Posted Date:
July 8, 2024
Job ID:
Alexandria ,
5 years
Job Description
  • Location: Alexandria
  • Remote: Remote
  • Type: Contract
  • Job #46058

Technology Partners is currently seeking a talented Sr. Brand Experience Associate. Do you have experience leading marketing communication projects including digital and media strategies? Let us help you make your next big career move a reality!

What You Will Be Doing:
As a Sr. Brand Experience Associate, you will play a central role in executing the strategy to deliver profitable growth and manage key near-term operations for specific brands. You will manage all aspects of annual marketing and business strategy, collaborating with cross-functional teams including Sales, Operations, and Finance to ensure executional excellence. This role requires a deep understanding of the brand’s consumer and the ability to champion the brand’s identity to guide business and brand decisions.

Key Responsibilities:

  • Become an expert on the brand's target consumer, leveraging data and research to understand their demographics, psychographics, purchase journey, and motivations (Most Critical Skill).
  • Develop compelling brand communications based on deep consumer insights, ensuring brand identity remains culturally relevant and resonates with the target audience.
  • Manage the brand's P&L, ensuring revenue, profit, market share, and brand health goals are met.
  • Lead cross-functional teams (Sales, Operations, Finance) to optimize the brand's portfolio and value chain.
  • Develop and manage the brand's consumer marketing budget, demonstrating a data-driven and efficient approach.
  • Collaborate with internal and external agencies to create effective marketing campaigns that increase brand awareness and drive sales.
  • Analyze marketing performance data to identify opportunities for improvement and optimize marketing investments.
  • Support launch and management of new packaging initiatives.
  • Partner with the sales team to develop and execute winning omni-channel strategies to maximize sales at retail.

Required Skills & Experience:

  • University Degree (BA/BS) in Marketing or related business field; MBA preferred.
  • Knowledge of budget control methods, policies, and procedures.
  • Ability to adapt quickly to change and deliver results.
  • Ability to work independently and autonomously.
  • Strong problem-solving and decision-making skills.
  • Excellent communication and interpersonal skills.
  • Ability to prioritize workload, handle multiple tasks, and meet strict deadlines.
  • Proficient in Microsoft Office Applications
  • 3-5 years of work experience in marketing or brand management.
  • 3+ years of Consumer Packaged Goods (CPG) experience.
  • Experience leading and influencing cross-functional teams and/or agency partners.
  • Experience leading marketing communication projects, including digital and media strategies.
  • Experience leveraging data, research, and trends to understand consumer behavior (IRI, Circana, or Nielsen knowledge required).
  • Demonstrated problem-solving and analytical capabilities

Pay: $39.71 – $56.73 /hr.

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to provide sponsorship at this time or accept candidates who would require a corp-to-corp agreement.

If this position sounds like you, WE SHOULD TALK!

We realize our people are our most valuable asset, that is why we offer the following benefits:

  • Health, Dental, and Vision insurance
  • 401(k) retirement plan
  • Long and Short-Term disability
  • Life insurance
  • Direct deposit
  • Referral program

Your better future is ready, and we want to put the right tools in your hands to get you there. Let's go!

Keywords: Brand Experience, Marketing, Consumer Packaged Goods, CPG, Consumer Insights, Brand Strategy, Marketing Communications, P&L Management

Looking for more opportunities with Technology Partners? Check out!

Technology Partners is an Equal Opportunity Employer. Technology Partners does not discriminate on the basis of race, color, religion, sex, national origin, age, disability or any other characteristic protected by applicable state or federal civil rights laws.

All offers of employment at Technology Partners are contingent upon clear results of a thorough background check and drug screening that meet corresponding laws and regulations at the city, state and federal level.

Pay ranges are influenced by candidate qualifications, experience, and role specifics, with the actual rate determined considering skills, market conditions, and are subject to change by the employer; pay negotiations follow all state and federal legal guidelines.

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