Using Location Data to Expand Reach and Deepen Donor Engagement

Industry

Public & Social Impact

Summary

The Pujols Family Foundation had experienced significant success with past events, particularly their Topgolf fundraiser, but leadership believed they were only scratching the surface in terms of donor reach. Despite strong loyalty among their existing base, they lacked a data-driven way to expand engagement beyond their most active regions. The foundation wanted to understand where new donor potential existed, how to reach those individuals effectively, and how to create personalized experiences that would build trust and long-term support.

Marketing Insight Services provided location-based analysis that helped the foundation uncover underserved donor zones with high potential. By analyzing donor behavior, wealth distribution, and interest patterns, the foundation developed new outreach strategies targeting cities just outside their core base. The result was a more effective use of resources, deeper penetration in new regions, and smarter content personalization that spoke to the values of untapped audiences.

Key Services

Product: Marketing Insight Services

About our client

The Pujols Family Foundation is a nonprofit organization committed to celebrating individuals with Down syndrome and improving the lives of families in need across the Dominican Republic. Founded by Albert Pujols and his family, the foundation delivers high-impact events, local outreach, and resource programming to create connection, joy, and opportunity in the lives of the communities it serves.

Challenge

While past fundraising events and initiatives had been well-received, there was a growing recognition that much of the foundation’s donor engagement was happening within a limited geographic footprint. The team needed better insight into where potential donors lived, what kind of outreach might resonate most in those regions, and how to connect their cause to new audiences in an authentic, data-driven way.

At the same time, they were looking for more scalable ways to promote events and initiatives without exhausting their core supporters or repeatedly tapping into the same regional pool. This required clear, actionable insight into where similar donors existed outside their established base—and what it would take to engage them meaningfully.

Solution

Technology Partners used Marketing Insight Services to analyze donor and audience behavior by region. The platform surfaced new high-potential markets—such as Chesterfield and select suburban ZIP codes—that shared key demographic traits with the foundation’s most loyal supporters.

The analysis also highlighted areas with high concentrations of community-minded individuals who had not yet engaged with the foundation. These insights allowed the team to personalize outreach based on both geography and psychographic indicators, rather than relying solely on email lists or past attendee behavior.

The foundation used this data to refine their messaging, map out new social content themes, and pilot targeted communications campaigns tied to upcoming events. The result was a clearer understanding of where to invest marketing resources and a roadmap for reaching new communities with a message that felt authentic and aligned with their values.

Results

As a result of this data-driven approach, the foundation began to see more regional engagement from areas previously considered inactive. Social engagement rates improved as content was tailored to match local community interests. Event promotions in newly identified high-potential ZIP codes outperformed general campaigns, and audience growth in key demographics increased measurably.

Regional growth isn't about blanketing new areas with marketing—it’s about knowing where your message belongs. With data in hand, the foundation was able to move forward with confidence and build trust in new communities.

Dr. Palesh Bera
Technology Partners

Marketing Insight Services became not only a tool for campaign targeting but a lens through which the foundation could view long-term donor growth and planning. The team now has a clearer path for future regional expansion, allowing them to build donor pipelines that reflect both reach and relevance.

Key Outcomes

Identified and engaged new regional donor segments
Increased local event engagement in newly targeted areas
Created donor profiles tied to both geography and values
Gained a scalable model for long-term geographic expansion