Challenge
Lisa Nichols envisioned the Something Extra Podcast as more than just a leadership platform; it was a personal mission. Inspired by her daughter Ally, who has Down syndrome, Lisa sought to explore the “extras” that make leaders exceptional—qualities such as empathy, resilience, and authenticity. Ally’s kindness and zest for life served as a foundation for the podcast’s deeply personal and inspiring tone.
Launching and sustaining a podcast required overcoming significant hurdles, including:
- Producing consistent, high-quality content to stand out in a saturated market.
- Attracting and engaging influential guests from diverse industries.
- Growing and maintaining a global audience while fostering authentic community engagement.
The podcast needed a distinctive identity that would resonate with listeners and sustain long-term growth.
Solution
Lisa Nichols and the Technology Partners team executed a strategic plan to establish and grow the Something Extra Podcast as a leading platform for leadership insights.
Key elements of the plan included:
- Content Planning & Scheduling: A well-organized release schedule prioritized high-quality episodes featuring leaders from diverse industries such as Kim Houlne of Working Solutions and Patrick Lencioni of The Table Group.
- Personal Connection: Lisa’s authentic storytelling, shaped by her experiences raising Ally, created a deeply personal connection with listeners, encouraging them to seek their own “something extras.”
- Community Engagement: Active social media promotion and cross-platform availability (Apple Podcasts, Spotify) encouraged audience interaction, fostering a loyal and engaged listener base.
This approach combined authenticity, strategic content management, and active audience engagement to ensure the podcast’s growth and sustainability.
Results
The Something Extra Podcast has become a globally recognized platform, inspiring leaders worldwide and solidifying Lisa Nichols’ reputation as a thought leader.
Key achievements include:
- Global Reach: Listeners from 6 continents, 114 countries, and 2,993 cities tune in to the podcast.
- Top 2.5% Ranking: According to Listen Notes, the podcast ranks among the top 2.5% of podcasts worldwide.
- Mobile Accessibility: 80% of listeners engage via mobile devices, reflecting the podcast’s accessibility and modern approach.
- High-Quality Content: Over 2,000 hours of content have been produced, backed by an equal amount of preparation time.
These results demonstrate the podcast’s ability to inspire and connect leaders across the globe.
Something Extra has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. Thanks so much Lisa for putting out such a superb show—keep up the great work!
Podcast Listener, 5-Star Review
Key Outcomes
- 300+ Episodes: A consistent stream of high-quality content covering leadership, culture, and innovation.
- Global Influence: Listeners from over 100 countries engage with the podcast, expanding its reach and impact.
- Authentic Leadership Insights: Unique storytelling inspired by Lisa’s personal experiences resonates deeply with audiences.
- Top 2.5% Ranking: Acknowledgment as one of the top podcasts globally underscores its success.
- Engaged Community: Active listener participation fosters an enduring connection with the audience.
