Boosting Event Revenue with AI-Driven Insights for the Pujols Family Foundation

Industry

Public & Social Impact

Summary

The Pujols Family Foundation aimed to increase sponsorship revenue and donor engagement for its annual Topgolf fundraising event. While past events were successful, the team needed deeper insights into donor behavior, local demographics, and sponsorship performance to reach new fundraising heights. The foundation also wanted to strengthen marketing strategies, refine sponsor tiers, and align content with what resonated most online—without alienating loyal community supporters.

Technology Partners deployed Marketing Insight Services, a proprietary AI-powered platform that analyzed donation data, event history, sponsorship details, and social media performance. The platform uncovered underutilized sponsorship opportunities, high-performing content clusters, and untapped donor segments, resulting in refined tier pricing, content optimization strategies, and new revenue projections exceeding $70,000.

Key Services

Product: Marketing Insight Services

About our client

The Pujols Family Foundation is a nonprofit organization dedicated to celebrating and supporting individuals with Down syndrome and improving the lives of the impoverished in the Dominican Republic. Through impactful events, fundraising, and outreach programs, the foundation builds strong, inclusive communities and life-changing experiences for families across the U.S. and beyond.

Challenge

While the Topgolf event has been a signature success for the foundation, the team needed a more strategic approach to drive growth. The sponsorship deck lacked clarity in pricing and structure, making it difficult to convert high-tier sponsors. Some of the highest-earning sponsorship levels were unpriced or inconsistently promoted, resulting in missed opportunities.

Social media content was engaging but not optimized for strategic sponsorship alignment. Meanwhile, geographic analysis of past donations revealed areas rich in potential support—such as Chesterfield, Missouri—that weren’t being specifically targeted. The foundation needed a way to bring these insights together to guide decision-making, outreach, and content planning.

Solution

Technology Partners implemented Marketing Insight Services, a tool designed to combine data from multiple sources and provide real-time, actionable insights. The platform analyzed:

Historical donation data
Past Topgolf sponsorship performance
Demographics and donor behavior data
Social media analytics by content cluster

Key recommendations included:

Formalizing sponsorship tiers, including the previously unpriced $3,500 Bay Sponsor and $500 FORE! Sponsor.
Creating structured sponsorship tiers for media and hotel partners, which were previously informal and revenue-neutral.
Targeting local businesses in high-donation areas, such as Chesterfield, Missouri, with joint events or co-branded campaigns.
Aligning high-value sponsors with high-performing content clusters, such as “Topgolf Events & Auctions,” which averaged over 40,000 views per post.
Leveraging Albert Pujols’ celebrity through carefully curated content, giveaways, and behind-the-scenes footage, while managing expectations around autograph policies.

The platform also provided revenue modeling, estimating that clearer tiering and better sponsorship conversion could produce an additional $72,500 in revenue.

Results

With data-driven recommendations from Marketing Insight Services, the foundation was able to optimize its sponsorship strategy and elevate its marketing approach.

Sponsorship tiers were clarified and updated for consistency across promotional materials. Content strategies were refined to focus on high-reach keywords and themes, improving engagement with posts featuring auction items, celebrity appearances, and VIP experiences.

The team received targeted outreach suggestions for local business engagement and better coordination with media partners. By integrating these insights into planning, the foundation positioned itself for greater fundraising success, improved sponsor satisfaction, and stronger donor engagement in the upcoming Topgolf event.

Key Outcomes

Projected additional sponsorship revenue of $72,500 through tier optimization and structured offerings
Data-backed recommendations for marketing content, resulting in better alignment with sponsor goals
New sponsor tier definitions for Bay and FORE! sponsors, improving conversion
Localized targeting strategy based on donor behavior and demographics
Streamlined sponsor communications and ROI tracking through data-driven insights