Dierbergs is a St. Louis-based grocery store with over 25 amazing locations and an unmatched commitment to customer satisfaction. Custom-ordered deli trays, birthday cakes, and floral arrangements were no problem, but the system used to capture those orders in many cases was a pen and paper.
In order to stay competitive in a tough market, Dierbergs needed a system that would improve team and order efficiency, provide leadership with the business intel they needed to make informed decisions, integrate e-commerce ordering, and improve the customer experience—because after all, it’s all about “My Dierbergs, My Way.”
In order for Dierbergs to provide a great customer experience the ordering system would need to be extremely flexible to handle complex customizations while being easy for an associate to enter an order quickly. We engaged our UI/UX specialists with the primary objective: design a UX that handle the most complex orders, but make it so easy that associates prefer to use it over pen and paper. That’s a tall order.
Our architect and backend development team was tasked with building a scalable system to be the backbone for all in-store custom orders as well as all eCommerce orders. It has to integrate with all of Deirbergs’ internal ERP systems, and integrate seamlessly with delivery parterns such as Shipt and DoorDash.
Together we helped Dierbergs meet its strategic vision.
Working closely with Dierbergs leadership, operations, and technology teams we have built a system that will take Dierbergs to the next level, and provide a flexible platform that will allow them to adapt to the ever-changing market and are always able to provide to their customers, “My Dierbergs, My Way.”