Producing meaningful and consistent content is key to building and maintaining a thought leadership presence. The Something Extra podcast, hosted by Lisa Nichols, CEO of Technology Partners, stands as a shining example of this success. The podcast, which recently celebrated its 300th episode, continues to highlight diverse leaders from various industries, delving into the 'extra' that separates great leaders from good ones.
Lisa Nichols wanted to create a platform that would not only spotlight extraordinary leaders but also provide valuable, actionable insights to inspire a global audience. Moreover, her personal connection to the theme, stemming from her daughter Ally, who has Down syndrome, added a deeper, heartfelt layer to the concept of 'Something Extra.' For Lisa, Ally embodies kindness, joy, and an extra zest for life that inspired her to seek out the “extras” in others as well.
Starting and sustaining a podcast in a saturated market is no small feat. The podcast needed to generate consistent content, maintain high-quality production, and continually attract influential guests while fostering engagement with its listeners.
To meet these goals, Nichols and the Technology Partners team took a strategic approach.
Content Planning & Scheduling: The team ensured a regular release schedule, focusing on high-quality content, showcasing leaders from tech, business, and beyond. Guests have included notable figures like Kim Houlne, Founder and President of Working Solutions, and Patrick Lencioni, Founder and President of The Table Group.
Personal Connection: The unique aspect of the podcast lies in its deeply personal foundation. Lisa’s experiences raising Ally provided her with a distinctive lens through which she explores leadership. This added authenticity resonates deeply with listeners, encouraging them to seek out their own “something extras” in life.
Community Engagement: The podcast actively engages with its audience through social media and cross-promotion on different platforms like Apple Podcasts and Spotify. Listeners are encouraged to participate in conversations, share their thoughts, and apply lessons from each episode.
Over 300 episodes later, Something Extra has evolved into a go-to resource for leaders seeking inspiration and insights into leadership, culture, and innovation. The podcast's influence has grown exponentially, attracting a global audience and cementing Lisa Nichols as a thought leader in her industry.