How do you turn an employee who likes working for you into an employee who loves working for you? Keith Alper, Chairman & CEO at Nitrous Effect/Agencies, sets out to answer that question in this episode. Tune in as he and Lisa discuss the million-dollar word that fosters loyalty and catalyzes success. You will find that creating a culture of surprise and delight simply requires thought, creativity, and intentionality.
Bio: With more than 30 years of experience, Keith Alper is a producer, entrepreneur and champion for free enterprise, innovation and entrepreneurial leadership. According to Alper, his mission is to help other businesses and organizations to grow and succeed in ways that ultimately help everyone. This message is amplified in his bestselling book From Like to Love. He founded many companies, including Nitrous Effect and its specialty agencies: CPG, Evntiv, Geniecast, UPBrand and Vidzu.
As an expert in entertainment, digital business and marketing, Alper has deep roots in event production. He has produced special events, meetings, videos/films, broadcasts and major entertainment projects around the world.
He has been featured in The Wall Street Journal, The New York Times, Fortune and Inc. Magazine. Alper received over 200 industry awards, including the Inc. 500, Event Marketer It List and the Top 100 Multimedia Producers Award.
As a supporter of innovation and entrepreneurship, he has always been passionate about personal, professional and community development. Alper served on the boards of the Young Presidents’ Organization (YPO) and Entrepreneurs’ Organization (EO), which he founded in 1993. Also, he has served as a board member for the Urban League of Metropolitan St. Louis.
Alper is a father, innovator and advocate for the advancement of diversity and inclusion in today’s organizations. In his role as the CEO of Nitrous Effect, he supports initiatives that encourage open and honest dialogue about diversity and how it fosters growth and supports creativity. In order to promote change, companies such as The Nitrous Effect are increasingly transforming the ways in which they collaborate and communicate across differences.
Keith’s Something Extra: Love
Links and Mentions:
- Keith’s LinkedIn
- From Like to Love: Inspiring Emotional Commitment from Employees and Customers
– Lisa Nichols, Host
– Scott Crosby, Executive Producer
– Daniel Williams, Recording Engineer