Usability and User Experience is about two things only – the User and the Experience. Giving your audience a positive experience leads to a their trust in your business. Companies that invest in effective UX have increased their revenue by 37%.
Our client’s website was outdated, not mobile friendly, and made it difficult for users to find the information they needed. For an organization that prided itself on accessibility for all, the website was not a great representation of the brand. With the content not aligning with the user’s needs and the goals of the business, changes needed to be made quickly to attract a wide range of audience types.
We began with a rapid, but comprehensive, user-centered design process, ensuring both the strategy and design fulfilled the needs of the customer and the business. By using an agile approach with the client’s leadership and communications teams, Technology Partners was able to plan, design, and build a stunning new digital experience.
Within weeks of going live, the website saw an improvement in success metrics, including a 26% decrease in bounce rate and 18% increase in returning visitors (who are twice as likely to convert as new visitors). By creating a best-in-class user experience for their customers, users spent more time on the website leading to improved conversions—and a responsive design translated into a 54% increase in mobile user traffic. In the end, the final testing on the user interface proved to give the client an edge over their competitors.
By setting the bar for the industry with its unique business model, they have become one of the most respected firms in the IT space.
Rob Reeg, President, Technologies & Operations of MasterCard Worldwide
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