Content marketing is all the rage. If you want to turn all your email efforts and social media presence into effective lead generation, this is a critical step in the process in converting over your potential new clients. A little bit science, a little bit art, creative content pieces that are "edutaining" (and free) prove your worth to everyone person who plugs in a Google search for a service you might offer. Use content marketing to leverage your way into some productive conversations.
By setting the bar for the industry with its unique business model, they have become one of the most respected firms in the IT space.
Rob Reeg, President, Technologies & Operations of MasterCard Worldwide
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